Measuring Your Link Building with Google Analytics
In the past, link building was less about bringing people straight to your site and more about making sure Google rank your site as high as possible. These days, many link building methods focus on...
View ArticleSite turns an 82% bounce rate around for a 400% conversion increase
The question of SEO campaign effectiveness is one Jennifer Stagner, Technical Support Manager, Tops Products, is asked to “quantify often.” The challenge for marketers in SEO is to make sure every...
View Article7 Critical Web Redesign Considerations
Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It’s tempting to get carried away. Unfortunately,...
View ArticleHistory of Google Search
When we think of search engines, the one that immediately leaps to the top of mind is, of course, Google. It’s the big yellow fruity thing, the 800 pound gorilla, the top canine, etc. etc. So let’s...
View Article3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic
Organic search traffic has long been one of the most valuable sources of traffic for any e-commerce site. Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers...
View ArticleYOU Need an Internet Marketing Strategy
Earlier today I was chatting with a business owner about their website.  This firm’s clients are restaurants and hotels. Our conversation went something like this: Me: You have a nice...
View ArticleWinning on the Web – Part V – The Problem with Rich Media (and the Solutions)
This is the 5th article in a series about Winning on the Web. Don’t forget to check out the previous article on balancing professional copywriting for SEO with copywriting for conversion. Take a...
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PPC or SEO? Which Is Best for You?
PPC or SEO? Making the Right Decisions for Your Business. With PPC and SEO You Need to Know the Basics. Business Owners Must Understand Fundamentals of PPC and SEO. I recently did an informal survey...
View ArticleCEO Digital Guide to Skyrocketing Past Online Competition
Are you a CEO who feels a bit left behind the technology curve? Do you ever feel like the youngest people in your business are the most adept when it comes to even understanding social media, search...
View ArticleWhen Not To Invest A Dime In Online Marketing
There is one critical aspect of every business that must be dialed in before you invest a dime in online marketing. Why is this so important? Because you will completely waste any money you invest in...
View ArticleWinning on the Web – Part II – Introduction to On Page SEO
This is the second post in a series about Winning on the Web. If you missed part one, click here to find out the importance of having a best in class site. Making sure that your site puts its...
View ArticleWinning on the Web – Part III – On Page SEO Continued
This is is the 3rd post in our Winning on the Web series. If you haven’t already, you should check out the previous article about the website repair necessary to start a serious on page SEO effort....
View ArticleWinning on the Web – Part IV – Don’t Forget About Conversion
This is the 4th article in a series about Winning on the Web. Don’t forget to check out the previous article on professional copywriting for the web, including tips to make your keywords stand out...
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